Advertising

The CEO of a small wireless carrier that offers consumers an alternative to the major cell phone companies says AT&T refused to run its ads on AT&T's DirecTV service as a way to suppress competition with the telecom giant's own wireless service. AT&T, which is fighting an anti-trust suit brought by the Department of Justice that aims to halt its $85 billion acquisition of Time Warner, now says it's changed the policy that kept Mint Mobile's ads off its pay TV service.

As Facebook sought to become the world’s dominant social media service, it struck agreements allowing phone and other device makers access to vast amounts of its users’ personal information. Facebook has reached data-sharing partnerships with at least 60 device makers — including Apple, Amazon, BlackBerry, Microsoft and Samsung — over the last decade, starting before Facebook apps were widely available on smartphones, company officials said.

The General Data Protection Regulation (GDPR), the European Union’s new privacy law, is drawing advertising money toward Google’s online-ad services and away from competitors that are straining to show they’re complying with the sweeping regulation. The reason: the Alphabet ad giant is gathering individuals’ consent for targeted advertising at far higher rates than many competing online-ad services, early data show.

As Facebook and Alphabet's Google continue to dominate digital ad sales, publishers are increasingly teaming up to give themselves a better shot at competing with the tech giants. New York Media, PopSugar and Rolling Stone are all joining Concert, a digital advertising marketplace operated by Vox Media. Concert shares ad revenue with publishers in the network, but declined to disclose the share each party keeps. Concert, which is a joint venture of Vox Media and Comcast’s NBCUniversal, still lags far behind the biggest tech giants in terms of global audience size.

On June 5, California holds its congressional primaries and in one largely rural district, there is a new kind of money entering politics: payments to Facebook, where messages can be sharply targeted and it's cheaper to advertise than on radio, TV or newspapers. In CA's 4th Congressional District, one political novice bought his way into relevance using the social network, and has helped shape a hotly contested Democratic race, stirring up animosity in the process.

A Q&A with AT&T CEO Randall Stephenson. 

If politicians in the US make the mistake of over-regulating big tech, Chinese competitors could easily take over the market, according to Sen Mark Warner (D-VA). When asked if tech giants should be broken up under antitrust laws, Sen Warner said regulators need to be careful not to be too “heavy-handed” because breaking up those companies could create an opening for Chinese competitors. 

Large internet companies are pushing back against tougher election advertising regulations, asking the Federal Election Commission (FEC) to allow for some flexibility in how they disclose funding sources for political ads. The Internet Association (IA), a trade group representing the biggest web-based technology companies, said that the same disclosure requirements imposed on television and radio ads don’t work well for the internet.

Facebook introduced new disclosure rules for political advertisements this week designed to block bad actors from meddling in elections. But in the meantime, the rules are blocking legitimate candidates from buying Facebook ads — and at least one congressional candidate in Mississippi says it could tip the election toward his opponent. The rules that Facebook implemented in the United States this week require anyone wishing to buy a political ad to verify their identity. To do so, Facebook mails a card to their physical location containing an authorization code.

On May 25, the European Union’s new data and privacy law takes effect. The EU’s General Data Protection Regulation (GDRP) changes the rules for companies that collect, store or process large amounts of information on residents of the EU, requiring more openness about what data the companies have and with whom they share it.