Platforms

Facebook has made a mint by enabling advertisers to identify and reach the very people most likely to react to their messages. Ad buyers can select audiences based on details like a user’s location, political leanings and interests. And they can aim their ads at as few as 20 of the 1.5 billion daily users of the social network. Brands love it. So do political campaigns. But microtargeting, as the technique is called, is coming under increased scrutiny in the United States and Europe.

Hundreds of Google employees, upset at the company’s decision to secretly build a censored version of its search engine for China, have signed a letter demanding more transparency to understand the ethical consequences of their work.

To understand how digital technologies went from instruments for spreading democracy to weapons for attacking it, you have to look beyond the technologies themselves.

[Zeynep Tufekci is an associate professor at the University of North Carolina and a contributing opinion writer at theNew York Times]

It is time for the technology industry to compromise on regulations — specifically around privacy, competition, and operational openness. Responsible corporate action must now extend beyond the voluntary commitments that have governed the first decades of the digital era. Since the earliest days of the internet, policymakers have been afraid to touch it, subscribing to the mythology that somehow they could break the magic. But the effects of digital dominance on privacy, competition, and openness are now clear for all the see.

For most Americans, exposure to different content and ideas on social media has not caused them to change their opinions. But a small share of the public – 14% – say they have changed their views about a political or social issue in the past year because of something they saw on social media, according to a Pew Research Center survey of U.S. adults conducted May 29-June 11.

As part of its ongoing Trust, Media and Democracy initiative, the John S. and James L.Knight Foundation partnered with Gallup to ask a representative sample of US adults for their views on the news editorial functions played by major internet companies. From a broad perspective, Americans credit major internet companies for connecting people and helping them become better-informed. At the same time, they are concerned about their role in spreading misinformation and in potentially limiting exposure to different viewpoints.

Sen Mark Warner’s (D-VA) proposals to regulate social media platforms are by far the most ambitious to come from Congress. ProMarket gathered three experts to discuss the pros and cons. Below is the reaction of Beton Senior Fellow and Public Advocate Gigi Sohn:

Watchdog group Campaign for Accountability is calling for an investigation into political campaigns' use of "imbedded" Facebook and Google staffers. It wants the House and Senate Rules Committees to investigate the practice and whether new laws are needed to prevent what it says are edge providers "abusing their relationships" with Washington. 

Sen. Mark Warner’s proposals to regulate social media platforms are by far the most ambitious to come from Congress.  Here, three experts discuss the pros and cons: 1) Beton Senior Fellow and Public Advocate Gigi Sohn. She is also a Distinguished Fellow at the Georgetown Law Institute for Technology Law & Policy. 2) Daniel Crane, an antitrust law expert and the Frederick Paul Furth Sr. Professor of Law at the University of Michigan. 3) Hal Singer, an antitrust economist and senior fellow of the George Washington Institute of Public Policy.

Google, Facebook, Twitter, and the internet are not media. They are something new we do not yet fully understand. To call these platforms publishers is to presume that their task is merely to produce content. It is to presume, then, that the internet should be produced, packaged, and polished, and that when someone says something bad anywhere on it then the entire internet is beschmutzed. The larger question, of course, is what the internet is and how it fits into society and society into it. We are just beginning to see what it can be.