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Submitted: January 12, 2012 - 9:20am
Last updated: January 12, 2012 - 9:33am
Last updated: January 12, 2012 - 9:33am
Source:
Hollywood Reporter
Author:
Georg Szalai
Location:
TiVo, 2160 Gold St, Alviso, CA, 95002, United States
TiVo said its latest research shows that viewership of recorded TV programs and Internet-delivered content is surpassing live TV viewership. Looking at Web-connected TiVo devices, nearly two thirds of viewing on them is now driven by delayed TV or online on-demand content, it said.
TiVo's audience research division, which tracks anonymous usage across 2 million TiVo devices on a second-by-second basis, said that only 38 percent of viewing is live. Among users of so-called broadband over-the-top access to Netflix, YouTube, Hulu Plus and other online video options, live viewership amounts to only 27 percent, according to the DVR company.
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