Association of National Advertisers Expects Pai To Revisit Privacy

It's "highly likely" that Federal Communications Commission Chairman Ajit Pai will grant the ad industry's request to revisit tough broadband privacy rules, the Association of National Advertisers predicted. "Chairman Pai is a very thoughtful leader who understands the critical role advertising plays as a financial foundation for the online and media marketplace," the ANA said in hailing Pai's appointment. "Commissioner Michael O’Rielly and Chairman Pai have stated forcefully that they intend to take, in Pai’s words, a 'weed-whacker' to much of the Commission’s recent regulatory actions. Therefore, as they both voted against the sweeping privacy rule, it is highly likely they will respond positively to the request ... for a full reconsideration of this recent proposal."