John Malone: Cable's Pied Piper of Consolidation
[Commentary] Never have so many been spurred to such frenzy by so few. By "few," of course, we mean John Malone. Malone, the original cable guy, has sidled back into the industry he helped create decades earlier. In March, his Liberty Media bought a 27% stake in Charter Communications, a midsize operator with a laggard history. Malone announced the time was ripe for consolidation. That's all it took. Malone sees cabledom's "scale" challenge as involving much bigger stakes than just getting on even terms with content suppliers.
The cable industry is both blessed and cursed by its history as a bunch of noncompeting local franchises. Cursed, because no operator can achieve a national footprint the way its suppliers (e.g., CBS, HBO, ESPN) or the way its emerging competitors (e.g., Netflix, Amazon, YouTube) can. But cable is also blessed. In most of the country, it owns the premier last-mile network, upgradeable at low cost to meet customers' rising bandwidth demand. And as noncompeting monopolists, cable operators in theory are free to cooperate with each other and engage in extensive joint ventures without triggering antitrust scrutiny.
Malone sees salvation here. He sees the cable industry pooling not just R&D dollars to advance broadband technology, but to create its own Netflix-like programming packages to market nationally. The industry just needs "fewer big players," which will make it "easier to get alignment." Cablers could remake their own customer relationship. Instead of annoying households by trying to pass along higher and higher programming costs for shows watched by fewer and fewer people in the fragmented audience, cable could claim it's working hard to keep customer broadband bills low by making sure content suppliers like Google and Netflix pay their "fair share." This will be salable to programmers and regulators, however, only if the cablers aren't simultaneously competing to offer their own content bundles. Cable has been lucky lately. Net neutrality, the principle by which regulators have sought to regulate how operators use their networks, has been dying a natural and legal death. Malone and big cable ought to be leery of adopting a business strategy guaranteed to resurrect it.