Net neutrality nightmare unlikely, Netflix says
Internet service providers are likely to keep an open Internet, despite the recent fall of the Federal Communications Commission’s Open Internet rules, Netflix said.
“The most likely case … is that ISPs will avoid this consumer-unfriendly path of discrimination,” Netflix wrote. ISPs “are generally aware of the broad public support for net neutrality and don’t want to galvanize government action,” the company said. ISPs are also looking to expand, not hinder, their already profitable broadband services, Netflix said. “Consumers purchase higher bandwidth packages mostly for one reason: high-quality streaming video,” and Internet providers are working with companies like Netflix to ensure the quality of that video streaming, the company wrote. If Netflix faces the “draconian scenario” of having to pay an Internet provider or face degraded access to its subscribers, the company “would vigorously protest and encourage our members to demand the open Internet they are paying their ISP to deliver.” Additionally, “more regulation would clearly be needed” if Internet providers were to start degrading certain Internet traffic, Netflix said.