The Problem With TV Everywhere: No One Wants It
[Commentary] “TV Everywhere” is a term used to describe the ability to have a TV-like experience from any device in any location by using one set of credentials (most likely tied to your cable account). While the surge of connected mobile devices in recent years has provided consumers with any number of TV and video viewing possibilities, TV Everywhere has struggled.
Part of the problem is that people don’t know where, when or how they can access it, much less remember what their account login and password is for their home cable account -- do you? Instead, if you asked people what they really want, it would be content (news, entertainment, etc.) -- everywhere and on-demand. Viewing TV and video content is now something that happens at any time throughout the day. Consumers in today’s world take their content with them around the house -- and beyond. That doesn’t mean we want to port the remote + set-top-box experience everywhere as well.