Viacom Agrees to Offer 22 Networks on Internet-Enabled Sony Devices Later This Year
Viacom -- the parent of MTV, Nickelodeon and Comedy Central -- has reached a deal with Sony to make 22 of its networks available via a new Internet-based television service.
Scheduled to start later this year, the service is expected to bring live TV and on-demand programming to Sony’s network of 75 million Internet-enabled Sony devices in the United States, including PlayStation game consoles and web-connected televisions. The deal is the first time that Viacom has made its networks available to an Internet-based live and video on-demand television service. One television executive estimated the price for the Sony service at about $15 to $30 a month — a major discount on the average $88.67 households pay each month for cable or satellite service, according to SNL Financial.