Wi-Fi Should Scare the Hell out of Verizon and AT&T
A major threat looms over wireless carriers that have invested billions in lightning-fast cellular networks: the humble Wi-Fi router.
Well more than half of the online activity produced by smartphone users happens over Wi-Fi, according to newly released data from Adobe Systems. Adobe’s research found that Wi-Fi had already surpassed Web browsing via cellular networks by early 2013. As customers have increased their data consumption, companies like AT&T have been happy to offload some portion of that activity to Wi-Fi networks as a way to clear up the cell networks. “But there’s a flavor of too much of a good thing here, where Wi-Fi offloads start to really impinge on the prospects of monetizing all that additional usage,” says industry analyst Craig Moffett. “All the carriers have put their eggs in the basket of incremental usage as the source of revenue growth. It isn’t going according to plan.”