March 2016

Netflix Gets Hammered Over 'Throttling'

With Netflix apparently having discriminated in its delivery of Internet video to wireless carriers AT&T and Verizon, after those carriers had been accused of doing the video degrading, there was plenty of input from industry players.

The pushback was particularly strong given Netflix's push for network neutrality rules that prevent Internet service providers from discriminating and requiring them to tell customers how they are managing their networks. There have long been rumblings, sometimes not so quietly in the case of Comcast, alleging Netflix intentionally congested traffic to wired ISPs in peering disputes. Netflix has denied it. The reaction started with AT&T not long after Netflix's conduct was reported in the Wall Street Journal but that reaction did not include FCC chairman Tom Wheeler, who declined to comment. The FCC has been investigating ISP zero rating plans, which critics say is a form of discrimination by favoring one form of content over another. AT&T top D.C. executive James Cicconi was not reticent: "We're outraged to learn that Netflix is apparently throttling video for their AT&T customers without their knowledge or consent," he said in a statement. "When Netflix pointed the finger at AT&T and Verizon, it had three fingers pointing back at itself," said Adonis Hoffman, chairman of Business in the Public Interest and former chief of staff to FCC commissioner Mignon Clyburn. "Throttling traffic without notifying the customer is a violation of the principles of net neutrality 101, and they failed. Even though edge providers are technically not covered, transparency is a best practice."

After Netflix Throttling, American Cable Association Calls for FCC Investigation Into Edge Practices

The American Cable Association, which represents small and midsized Internet service providers, came out strongly against Netflix's capping of bit rates for some wireless services, calling for the Federal Communications Commission to launch an inquiry into edge provider practices and saying it has Sec 706 authority to do so. "ACA has said all along that this Federal Communications Commission’s approach to Net Neutrality is horribly one-sided and unfair because it leaves consumers unprotected from the actions of edge providers that block and throttle lawful traffic," said ACA President Matt Polka. "The FCC’s disclosure rules also fall short by covering ISPs but allowing edge providers to affect consumers’ Internet experience in the same ways that ISPs’ actions can. And now we see further evidence of these shortcomings in Netflix’s confession that it has been engaging in covert video throttling to select groups of consumers."

"ACA is disappointed, but not surprised, that Netflix used its immunity from the FCC's Net Neutrality rules to engage in this practice," said Polka. "Netflix has the ability and incentive to engage in this anti-consumer behavior notwithstanding its impact on the virtual cycle that promotes the broadband deployment sustaining Netflix’s business mode." Polka was using the language the FCC has used in singling out ISPs as the gatekeepers and potential snakes in the virtuous Internet garden."

Not Neutrality: The Netflix Scandal That Isn’t

[Commentary] News broke that Netflix has been throttling video streams for its own customers when they’re watching on mobile devices and networks. Netflix responded with its own post, staying away from the term “throttling” but revealing that its “default bitrate for viewing over mobile networks has been capped globally at 600 kilobits per second.” Is that a good thing for Netflix users? Maybe, maybe not. But whatever it is, it’s not a Net Neutrality violation. Plain and simple. Anyone who tells you that it is — or that this practice undermines the case for Net Neutrality rules — is either in the business of misleading you, woefully ignorant of the law, or both.

Netflix suggests it was doing this to spare wireless users from burning through their carrier-imposed data caps. That’s not a bad idea, but it’s still off-putting. If Netflix was limiting transmission speeds and picture quality for its users without telling them, as appears all too likely, that’s a bad thing. Period, full stop. Companies should be transparent with their customers and empower them to make their own choices. But here’s what Net Neutrality detractors and the shills paid to attack the whole idea of an open Internet never seem to grasp: Something might be bad for Internet users, or for consumers more generally, without being a Net Neutrality issue. Net Neutrality is a hugely important concept, but there are other consumer-protection laws on the books at the Federal Communications Commission and elsewhere.

France Fines Google Over Right to be Forgotten

France’s data-protection regulator has slapped a fine on Alphabet’s Google for not implementing Europe’s “right to be forgotten” globally, rejecting a compromise offered by the search firm and setting up a court battle over the scope of the divisive rule.

France’s Commission Nationale de l’Informatique et des Libertés, or CNIL, said that the search engine had violated a formal order in 2015 ordering it to apply the new right to be forgotten to “all domain names” of the search engine, including google.com, and fined the company €100,000 ($112,000). As part of its decision, the regulator rejected a compromise offered by Google, in which it would apply the rule to all of its sites when they were accessed from an European Union country where a removal-request originated. A Google spokesman said the company would appeal the ruling, adding that “we disagree with the CNIL’s assertion that it has the authority to control the content that people can access outside France.” While the CNIL’s fine is a pittance for Google, compared with Alphabet’s annual revenue of $74.54 billion in 2015, both sides are fighting to set a precedent over how far the right to be forgotten can extend.

Empowering Small Businesses to Innovate in Today’s Digital Economy

On March 25, I circulated to my fellow Commissioners a draft of the Federal Communications Commission’s latest report to Congress on entrepreneurs and small businesses. Among the many pro-competitive provisions Congress adopted in the Telecommunications Act of 1996, section 257 directed the FCC to pay more attention to small business, a sector that had played little or no role in the communications industry during the decades of monopoly local telephone service. Eager to inject more competition into the industry, the authors of the 1996 Act wisely looked to the fast-moving, risk-taking culture of entrepreneurial small businesses for help and inspiration.

Opening up the telecommunications networks to new and small players, they hoped, would bring disruptive innovation and new choices for consumers. One of the biggest challenges I have confronted in my time at the Commission is facing down the false choice between investment and openness. I believe our Open Internet Order took the right approach, by protecting entrepreneurs and small businesses’ free and open access to the Internet, while also forbearing from sections of Title II like rate regulation and unbundling that might reduce network owners’ incentives to continue building out their networks and investing in new technologies like 5G. As we continue to carry out the 1996 Act’s command to promote competition and diversity, we should stay focused on how entrepreneurs and small businesses, especially businesses owned by women and minorities, can harness the power of our digital networks to disrupt, create, innovate, and ultimately drive economic growth in our country.

Nielsen will start to track digital devices. But what does that mean for cord-cutters?

Nielsen will start to track more detailed metrics on digital viewing habits. This includes information on brand-level connected TV devices, such as Apple TV and Roku, as well as other devices such as game consoles and smart TV. The TV ratings company announced it will be adapting its ratings measurement the week of March 21, saying it will begin to break down digital trends starting on April 25th. “The ability to know how many consumers use which brands of TV-connected devices, for how often and for how long, is critical for clients who need to make informed content decisions and understand their total audience,” said Sara Erichson, Nielsen exec VP of client solutions and audience insights, in a statement. The specific list of TV devices that Nielsen will add to its metrics include Roku, Apple TV, Amazon Fire TV, Google Chromecast, Microsoft Xbox, Sony PlayStation and Nintendo Wii.

It’s a sign that Nielsen is adapting to the current digital media landscape at a time when it is facing its own market disruption from companies like Moat, a media analytics firm looking to change the way digital ad deals are negotiated. Nelson’s move to capture granular-level TV viewing data might encourage content providers to work out deals with specific devices. As Fast Company reported, HBO might see that Game of Thrones is more popular on Apple TV and release a dedicated app with that content to the device. With more accurate digital content ratings could come more robust, and more affordable, viewing options for TV fans.