Cable's share of total mobile net adds in Q2 was about 54%

US cable operators are struggling to return to broadband subscriber growth, but their mobile strategies continued to bear fruit in the second quarter of 2024. Cable's share of total mobile phone net adds (both post-paid and pre-paid) was roughly 54 percent in the quarter, MoffettNathanson found in its latest analysis of the US mobile market. Analyst Craig Moffett attributes the bulk of US cable's mobile growth to relatively lower pricing when compared to many of the plans offered by AT&T, T-Mobile and Verizon. And the end of the Affordable Connectivity Program (ACP) could also play in cable's favor. Charter, for example, is offering a free unlimited mobile line for one year to help customers absorb the impact of the program's end. US cable operators are also starting to utilize handset subsidies to attract new customers—a sign that resolve to not participate in handset promotions is cracking.