Google Fiber told to drop speed, reliability claims after Charter challenge

Google Fiber agreed to alter its advertisements after the National Advertising Division (NAD) determined a number of its speed claims were unsupported, including the assertion that its service can provide “faster download speeds than you'd get with traditional cable.” The decision followed a challenge from cable player Charter Communications. In addition to the aforementioned claim, NAD also ruled against Google’s claims that it offers up to 77 times faster uploads and up to 12 times faster downloads. Additionally, it recommended Google alter or drop statements that it offers speeds which are “faster in every direction” and that “everything you do goes much faster.” NAD’s review of Google Fiber’s ads also tackled assertions that its service is more reliable than cable. It found Google’s claims that it has “(way) fewer points of failure than cable internet” and “fewer outages than cable internet” to be unsubstantiated. Google said while it disagrees with aspects of the NAD’s ruling, it will respect its recommendations.