Oh sure, everybody loves rural broadband, now

John Greene, former CEO of New Lisbon Holdings, said, “Who would have ever thought we’d see private equity filter into rural areas and small companies?” Rural broadband is very expensive to build. That’s why the Broadband Equity, Access and Deployment (BEAD) program is designed to subsidize the gap where it otherwise doesn’t make financial sense for private companies to build. Panelists at the Connect(X) show noted that one of the main competitors in some rural areas is the local electric co-op. Greene said rural electric co-ops “are going to be a force to be reckoned with. They’ve been there longer, and people know them. They’ve got all the infrastructure.” Everyone on the panel agreed that partnerships are critical in the process of delivering broadband to rural America.