Reaching Out: Civic Engagement Strategies for a Post-COVID World

Almost 20 years ago, the US Department of Justice observed that, “when government is constantly being asked to do more with less, the Internet is playing a vital role in allowing government to better serve all of its citizens.” For people lacking private internet access, officials should consider the options for public internet access and how to best educate community members on its availability. Online meetings “are another element of reaching people,” said Dan McLean, a communications professional based in Shelburne, VT.  "It lowers barriers to access to some degree.” Online meetings, however, have not been without complications. It’s important to note that not all people have access to computers or high-speed internet. According to the 2017-21 American Community Survey, more than 1 in 10 US households don’t have an internet connection. The problem is especially pronounced in rural areas, which the US Department of Agriculture (USDA) defines as places with fewer than 500 residents per square mile. A MapLight analysis found that only one urban county (Danville City, VA) ranks among the 500 counties with the smallest percentage of internet-connected households. It’s safe to assume that the vast majority of the nation’s 90,000-plus government bodies don’t have a dedicated information technology specialist (or two, or more) to ensure that online gatherings run smoothly. Officials should test their equipment in advance of their meetings.