The Affordable Connectivity Program and Rural America

Households in rural America are overcoming significant headwinds as they sign up for the Affordable Connectivity Program (ACP) benefit at a higher rate than urban counterparts. Through April 2023, ACP enrollment data shows that: 15% of all rural households have enrolled in ACP and 14% of households in metro or urban areas have enrolled in the benefit. Even this modest difference is striking given the tensions that buffet rural residents as they consider enrolling in ACP. On the one hand, rural areas have characteristics that improve ACP enrollment according to the Benton Institute for Broadband & Society’s Affordable Connectivity Program Enrollment Performance Tool .  Nearly half (49%) of rural households qualify for ACP compared with 40% of non-rural ones. This gap is largely because there are more lower income households in rural parts of the country. Some 36% of rural households have annual incomes at or below 200% of the Federal poverty level (FPL) in contrast to the 28% figure for households in non-rural areas. There is a positive correlation between areas with a large share of eligible households and ACP enrollment.