Pew Research Center

In ‘political correctness’ debate, most Americans think too many people are easily offended

At a time when the appropriateness of language has become a political issue, most Americans (59%) say “too many people are easily offended these days over the language that others use.” Fewer (39%) think “people need to be more careful about the language they use to avoid offending people with different backgrounds.”

A new national survey by Pew Research Center finds substantial partisan, racial and gender differences on this question. About eight-in-ten (78%) Republicans say too many people are easily offended, while just 21% say people should be more careful to avoid offending others. Among Democrats, 61% think people should be more careful not to offend others, compared with 37% who say people these days are too easily offended. The partisan gap is reflected in starkly divergent views among Trump and Clinton supporters. By a ratio of about five-to-one (83% to 16%), more Trump supporters say too many people are easily offended. Among Clinton supporters, 59% think people need to exercise caution in speaking to avoid offending others, while 39% think too many are easily offended.

Candidates’ social media outpaces their websites and emails as an online campaign news source

In the digital news era, presidential candidates and their campaigns have a greater ability to serve as direct sources of news and information for the public. Pew Research Center has studied this evolution for the last five presidential cycles and finds that in 2016, the candidates’ social media posts outpace their websites and e-mails as sources of news.

Roughly a quarter of US adults (24%) turn to social media posts from either the Hillary Clinton or Donald Trump campaigns as a way of keeping up with the election, according to a new Pew Research Center survey conducted June 7 to July 5, 2016. This exceeds the portions that rely on the candidates’ campaign websites (10%) or their emails (9%). Overall, three-in-ten Americans get election news from at least one of these three online sources for news about the election. What’s more, most of those who rely on the candidates’ websites and e-mails for news also turn to candidates’ social media posts for information, whether on Twitter, Facebook or some other platform. About two-thirds of those who get news from either candidate’s website (63%) and about the same portion who turn to candidate e-mails (68%) also turn to a candidate’s social media posts.

Most Americans already feel election coverage fatigue

The November 2016 election is still about four months away, yet most Americans are already worn out by the amount of news coverage of the 2016 presidential campaign. A new Pew Research Center survey conducted June 7-July 5 finds that about six-in-ten Americans (59%) feel exhausted by the amount of election coverage, while 39% say they like getting a lot of coverage about the election. This feeling of fatigue is particularly true among those who aren’t following news about the election very closely – 69% of this group say they are worn out compared with about 41% of those who follow the election very closely.

That said, just because Americans are worn out by the amount of coverage does not imply that interest in or attention to the election itself is low. In fact, a recent Pew Research Center report showed that there was greater interest than during previous campaigns. Further, in February, we found that 91% of Americans had learned about the election from at least one type of source in the previous week. With so many saying they are worn out by the coverage, what is it that Americans think has been getting too much attention?

28% of Americans are ‘strong’ early adopters of technology

Technology is changing the ways people seek and get knowledge, communicate and work. But Americans still tend to embrace familiarity over newness when it comes to their choices of new products, according to a new analysis of Pew Research Center survey data. Overall, 52% of adults say they “feel more comfortable using familiar brands and products,” and 39% describe themselves as preferring to wait until they hear about others’ experiences before trying something new themselves. Similarly, 39% say they prefer their “tried and trusted” brands. But 35% of Americans say they like the variety of trying new products, and three-in-ten like being able to tell others about their experiences with new technology. About one-in-six adults (15%) say they usually try technology products before others do.

Using people’s answers to these six questions, Pew Research Center created an “early adopter index” that classifies Americans’ preferences for new technology products or familiar ones into three tiers: strong, medium and weak. Some 28% of Americans hold strong preferences for being early adopters and trying new technology products, 45% score at or near the mean of the index, and 26% score low on the index, indicating a stronger preference for familiar technology products. When the six questions are taken individually, the answers suggest a tilt toward the comfort of the familiar, with a committed minority of the more adventurous mixed in.

Research in the Crowdsourcing Age, a Case Study

Digital age platforms are providing researchers the ability to outsource portions of their work – not just to increasingly intelligent machines, but also to a relatively low-cost online labor force comprised of humans. These so-called “online outsourcing” services help employers connect with a global pool of free-agent workers who are willing to complete a variety of specialized or repetitive tasks. Because it provides access to large numbers of workers at relatively low cost, online outsourcing holds a particular appeal for academics and nonprofit research organizations – many of whom have limited resources compared with corporate America.

For instance, Pew Research Center has experimented with using these services to perform tasks such as classifying documents and collecting website URLs. And a Google search of scholarly academic literature shows that more than 800 studies – ranging from medical research to social science – were published using data from one such platform, Amazon’s Mechanical Turk, in 2015 alone. The rise of these platforms has also generated considerable commentary about the so-called “gig economy” and the possible impact it will have on traditional notions about the nature of work, the structure of compensation and the “social contract” between firms and workers. Pew Research Center recently explored some of the policy and employment implications of these new platforms in a national survey of Americans.

2016 Campaign: Strong Interest, Widespread Dissatisfaction

As Republicans and Democrats prepare for their party conventions later in July, a new national survey paints a bleak picture of voters’ impressions of the presidential campaign and the choices they face in November. Overall satisfaction with the choice of candidates is at its lowest point in two decades. Currently, fewer than half of registered voters in both parties – 43% of Democrats and 40% of Republicans – say they are satisfied with their choices for president.

The presidential campaign is widely viewed as excessively negative and not focused on important issues. Just 27% of Americans say the campaign is “focused on important policy debates,” which is seven points lower than in December, before the primaries began. Yet dissatisfaction with the campaign and the candidates has done nothing to dampen voter interest in the 2016 election. Fully 80% of registered voters say they have given “quite a lot” of thought to the election, the highest share at this point in any campaign since 1992. Four years ago, 67% of voters said they had given a lot of thought to the election, and at this point in 2008 – the previous election in which both parties had contested nominations – 72% did so.

The Modern News Consumer

Wave after wave of digital innovation has introduced a new set of influences on the public’s news habits. Social media, messaging apps, texts and e-mail provide a constant stream of news from people we’re close to as well as total strangers. News stories can now come piecemeal, as links or shares, putting less emphasis on the publisher. And, hyper levels of immediacy and mobility can create an expectation that the news will come to us whether we look for it or not. How have these influences shaped Americans’ appetite for and attitudes toward the news? What, in other words, are the defining traits of the modern news consumer?

A new, two-part survey by Pew Research Center, conducted in early 2016 in association with the John S. and James L. Knight Foundation, reveals a public that is cautious as it moves into this more complex news environment and discerning in its evaluation of available news sources. To be sure, news remains an important part of public life. More than seven-in-ten US adults follow national and local news somewhat or very closely – 65% follow international news with the same regularity. Fully 81% of Americans get at least some of this news through websites, apps or social networking sites. And, this digital news intake is increasingly mobile. Among those who get news both on desktop computers and mobile devices, more than half prefer mobile. In this digital news environment, the role of friends and family is amplified, but Americans still reveal strong ties to news organizations. The data also reinforce how, despite the dramatic changes witnessed over the last decade, the digital news era is still very much in its adolescence.

Time spinoff reflects a troubled magazine business

Time will officially become a separate company, completing a spinoff from parent Time Warner that has been in the works for over a year.

With a portfolio of more than 70 overseas and 23 domestic magazines -- including Time, People and Sports Illustrated -- Time has created a widely renowned publishing brand. But over the past decade, it has also suffered from an economic decline that reduced its revenues by 34% and cut its operating profit by 59%.

Time’s troubles are emblematic of the economic challenges facing the consumer magazine industry. While the digital side of the business has been making some gains, overall magazine print circulation (including single-copy sales, subscriptions and even digital replicas) has been down each of the past six years, while the number of print ad pages fell for the eighth year in a row in 2013.

The most recent data show that total magazine circulation dropped 1.4% in the second half of 2013 compared with the second half of 2012, according to the Alliance for Audited Media, which tracks 417 consumer magazines. Paid subscriptions, which make up 90% of total circulation, were essentially flat in the second half of 2013 (down 0.3%) at 158 million copies. Meanwhile single-copy sales dropped around 10% for the second half of 2013 -- to 18 million -- after an 8% and 9% decline in 2012 and 2011 respectively.

The news is somewhat positive on the digital side. Consumer magazines’ online and mobile ad revenue is expected to increase by 22.4% to $3.9 billion in 2014, while digital circulation revenues, including digital subscriptions, are projected to enjoy a 42% boost to $743 million, according to PricewaterhouseCoopers. But for now, digital dollars remain just about 10% of the overall revenue pie for magazines and have not offset the print losses, according to the latest data from the investment firm Veronis Suhler Stevenson.

As Jill Abramson exits the NY Times, a look at how women are faring in newsrooms

The departure of Jill Abramson marked an abrupt end to the reign of the first woman to run The New York Times, a role that made her a journalistic pioneer in her own right.

Her dismissal comes during the same week as the retirement of Barbara Walters, who broke a glass ceiling at ABC in 1976 by becoming the first woman to sit at a network anchor desk. Both events have prompted a debate about the role of women in American journalism and how much -- or how little -- has changed over the years.

Our data analysis finds that overall there has been little significant change in the share of women newsroom employees and news managers in recent years. Female journalists are generally paid less than their male counterparts, an issue that may have played a role in Abramson’s exit, according to some media accounts, although the New York Times has denied that.

In the past 15 years, the percentage of women who work in newspaper newsrooms has barely budged. Women made up 36% of all newspaper staff in 2012 (the last year for which data are available), a slight decline from 37% in 1998, according to The American Society of News Editors’ annual census.

More online Americans say they’ve experienced a personal data breach

As news of large-scale data breaches and vulnerabilities grows, new findings from the Pew Research Center suggest that growing numbers of online Americans have had important personal information stolen and many have had an account compromised.

Findings from a January 2014 survey show that:

  • 18% of online adults have had important personal information stolen such as their Social Security Number, credit card, or bank account information. That’s an increase from the 11% who reported personal information theft in July 2013.
  • 21% of online adults said they had an email or social networking account compromised or taken over without their permission. The same number reported this experience in a July 2013 survey.