Metro by T-Mobile pitches Home Internet for $20 with ACP discount

T-Mobile’s prepaid brand Metro is conducting a regional marketing campaign in the Midwest, pitching T-Mobile’s fixed wireless access (FWA) product called Home Internet. The promotion advertises the product for a cost of $20 per month, after a $30 per month Affordable Connectivity Program (ACP) discount. Typically, T-Mobile’s Home Internet costs $50 per month if the customer signs up for autopay. It costs $55 per month without autopay. But Metro by T-Mobile is focusing on the $30 discount that subscribers can obtain if they apply for ACP. Metro is advertising the resultant cost of $20 per month for subscribers who get the ACP discount and also sign up for autopay. Wave7 Research principal Jeff Moore said the advertising in the Midwest is taking place in Indianapolis, Cleveland, Cincinnati, and Knoxville. Metro is using billboards, radio ads, and “guerrilla marketing” tactics, including signage in a pizza chain and flyers stuffed in bags of food. According to Moore, there have been 1,200 airings of a radio ad about the promotion since June 5, 2023. Moore said the effort is likely to go national at some point.