Advertising

My perception of internet service providers (ISPs) and cellular advertising is that companies push the envelope more every year in trying to make claims that can give them a marketing edge over the competition. What’s funny about many ads is that carriers try to differentiate themselves from their competitors, even though their peers are delivering essentially the same product to the market. The competition between cable companies and fiber overbuilders, however, is not based on equivalence.

NTCA–The Rural Broadband Association launched its new “Broadband Built to Last” ad campaign, which aims to educate policymakers and the public on the critical role the Universal Service Fund plays in getting and keeping rural consumers connected to high quality, affordable broadband service. 

Cox Communications is being pressed to change or alter its "powered by fiber" ad claims to "clearly and conspicuously disclose" that its cable broadband service is not offered with fiber-to-the-home (FTTH) technologies. The National Advertising Division (NAD) made the recommendation following a challenge raised by AT&T, a Cox competitor that is expanding and upgrading a portion of its footprint to fiber. In its assessment, the NAD noted that Cox's cable broadband service delivers service over fiber to the node, where it's then transitioned to coaxial line

The former head of search at Google told colleagues in February 2019 that his team was “getting too involved with ads for the good of the product and company,” according to emails shown at the Justice Department’s landmark antitrust trial against the company. Google maintains a firewall between its ads and search teams so that its engineers can innovate on Google’s search engine, unsullied by the influence of the team whose goal is to maximize advertising revenue.

The major online platforms are breaking up with news. Some executives of the largest tech companies, like Adam Mosseri at Instagram, have said in no uncertain terms that hosting news on their sites can often be more trouble than it is worth because it generates polarized debates. Others, like Elon Musk, the owner of X, have expressed disdain for the mainstream press. Publishers seem resigned to the idea that traffic from the big tech companies will not return to what it once was.

Some of the nation's top cable operators have begun to ramp up promotions focused on smartphone subsidies. These cable-led promotions mark a shift in the dynamics of the US mobile market, according to MoffettNathanson. Analyst Craig Moffett said this new wave of mobile promotional offers from operators such as Comcast, Charter, and Cox illustrates that they're indeed needed in today's competitive market. "Cable's emergence as a promotional discounter was entirely predictable, notwithstanding their early protests to the contrary," Moffett explained. However, he tempered predictions on how we

California Attorney General Rob Bonta (D-CA) resolved a $93 million settlement with Google over allegations that its location-privacy practices violated California consumer protection laws. The settlement follows a multi-year investigation by the California Department of Justice that determined Google was deceiving users by collecting, storing, and using their location data for consumer profiling and advertising purposes without informed consent.

California lawmakers passed a bill known as the Delete Act (Senate Bill 362) that would allow consumers, with a single request, to have every data broker delete their personal information. Data brokers include a variety of businesses that gather and sell people’s personal information, such as their address, marital status and spending habits.

Following nearly a year of sustained pressure on brands from the #StopToxicTwitter coalition, showing the dangers of advertising on Twitter (now “X”), Elon Musk is now singling out coalition members to blame for the company’s extensive revenue losses.

When Microsoft unveiled an AI-powered version of Bing in February 2023, the company said it could add $2 billion of revenue if the revamped search engine could pry away even a single point of market share from Google.