Advertising

T-Mobile says it will comply with an advertising watchdog’s recommendation that the company discontinue or adjust its price lock claims for its Internet service in response to a challenge brought by AT&T. The watchdog, BBB’s National Programs National Advertising Division (NAD), uses these challenges to self-regulate service providers’ advertising claims.

Judging by the online comments, T-Mobile’s price increase didn’t go over well. That’s putting it mildly—and it’s also no surprise. People generally don’t like to be told their monthly bills are increasing. But in T-Mobile’s case, customers are seething because T-Mobile is raising prices on plans that were offered with “guarantees” they wouldn’t go up, such as T-Mobile One plans. A T-Mobile spokesperson said customers who have Price Lock are still covered under that guarantee.

Federal Communications Commission Chairwoman Jessica Rosenworcel shared with her colleagues a new agency proposal that, if adopted, would look into whether the agency should require disclosure when there is AI-generated content in political ads on radio and TV. With the circulation of this Notice of Proposed Rulemaking and the subsequent support of her colleagues, the FCC would initiate a proceeding that recognizes consumers’ right to know when AI tools are being used in the political ads they view. If adopted, this proposal aims to increase transparency by:

New York Attorney General Letitia James (D-NY) and a multistate, bipartisan coalition of 50 attorneys general secured more than $10.22 million from AT&T Mobility and its subsidiary Cricket Wireless; T-Mobile; and Cellco Partnership and its subsidiary TracFone Wireless for deceptively marketing wireless service plans for years.

Google is taking Canada's broadcasting regulator to court, arguing "significant" revenue it earns from advertisements on YouTube videos shouldn't be considered when it comes to the regulatory fees it owes the Canadian Radio-television and Telecommunications Commission (CRTC). In an application filed in the Federal Court of Canada on April 24, Google says those revenues come from user-generated content, which it argues should be excluded from fee calculations because of exemptions in the Broadcasting Act. But the tech giant says that after submitting a form to the regulator which outlined it

Meta Platforms is urging a federal appellate court to reconsider a recent 2-1 decision allowing Facebook and Instagram advertisers to proceed with a class-action fraud lawsuit over inflated metrics.

One of the messages Frontier aims to deliver in its new “Good to Go” ad campaign is that 100 percent fiber infrastructure can support subscribers now and into the future. The campaign was developed by McCann New York. The video illustrates the “changes in human experience over a lifetime” and suggests that a fiber-based broadband can be one of the few constants.

A pending bill in the California state legislature, the California Journalism Preservation Act (CJPA), would create a “link tax” that would require Google to pay for simply connecting Californians to news articles. We have long said that this is the wrong approach to supporting journalism. If passed, CJPA may result in significant changes to the services we can offer Californians and the traffic we can provide to California publishers. By helping people find news stories, we help publishers of all sizes grow their audiences at no cost to them. CJPA would up-end that model.

Charter Communications said that although it “disagrees with NAD’s conclusion,” it will comply with modifications to an advertisement for its Spectrum Business Wireless Internet Backup service suggested by BBB National Programs’ National Advertising Division (NAD). The challenge to the ad was brought by AT&T Services. NAD found that disclosures were not prominent enough and confusing.

Artificial intelligence, like social media, it has the potential to change the world in many ways, some favorable to democracy. But at the same time, it has the potential to do incredible damage to society. There is a lot we can learn about social media’s unregulated evolution over the past decade that directly applies to AI companies and technologies. These lessons can help us avoid making the same mistakes with AI that we did with social media. In particular, five fundamental attributes of social media have harmed society. AI also has those attributes: