Advertising

The Justice Department reached a key milestone in its settlement agreement with Meta Platforms, formerly known as Facebook, requiring Meta to change its advertisement delivery system to prevent discriminatory advertising in violation of the Fair Housing Act (FHA).

Facebook parent Meta has agreed to pay $725 million to settle a class action lawsuit that claimed the social media giant gave third parties access to user data without their consent. It is the “largest recovery ever achieved in a data privacy class action and the most Facebook has ever paid to resolve a private class action,” said Keller Rohrback L.L.P, the law firm representing the plaintiffs. The class action lawsuit was prompted in 2018 after Facebook disclosed that the information of 87 million users was improperly shared with Cambridge Analytica, a consultancy firm linked to former Pre

France’s privacy watchdog fined Microsoft for not making it easy enough for users of its Bing search engine to reject cookies used for online ads, as part of a broader increase of enforcing Europe’s privacy laws. France’s data-protection regulator, the CNIL, fined a Microsoft subsidiary in Ireland 60 million euros, equivalent to almost $64 million. The company hadn’t—until earlier in 2022—offered users the option to reject so-called cookies alongside the button to accept them, the regulator said.

Google and Meta, known together in the ad industry as the "duopoly," are expected to bring in less than half of all US digital advertising this year for the first time since 2014.

The Federal Communications Commission voted recently to implement consumer broadband labels. The pricing information alone must be giving shivers to the marketing folks at the biggest broadband providers. The requirement that I think will be the most controversial is the requirement to disclose the typical broadband speed and latency. Some providers will have a real dilemma with the speed disclosure. Some of the dilemmas include the following:

Elon Musk’s aerospace business SpaceX has ordered one of the larger advertising packages available from Twitter, the social media business he just acquired in a $44 billion deal and where he is now serving as CEO.

More than 40 civil-society groups called on Twitter’s top-20 advertisers to inform Elon Musk that they will suspend all advertising on the platform if he follows through on plans to undermine the social network’s community standards and content moderation.

The National Advertising Division (NAD) of Better Business Bureau National Programs has upheld some claims made by Cox in television and radio advertising for its Gigablast internet service but has advised Cox to make changes to the advertisements. BBB National Programs is a non-profit organization that resolves disputes between advertisers. The decision came in response to a challenge from AT&T. In the ads, Cox states that it has gigabit available everywhere – a claim that NAD said is true throughout areas where the advertising has run.

The availability of faster Comcast uploads has a catch—users can only get the higher upstream speeds by purchasing xFi Complete, which adds $25 to monthly broadband costs. According to the company, "As markets launch, Xfinity Internet customers who subscribe to xFi Complete will have their upload speeds increased between 5 and 10 times faster." Additionally, Comcast is deploying the speed upgrade in the Northeast US over the next couple of months. Plans with 10Mbps upload speeds will get up to 100Mbps upload speeds once the new tiers roll out in your region—if you pay for xFi Complete.

Comcast recently launched a TV ad and erected a dedicated website that takes aim at the capabilities and features of T-Mobile's 5G-powered home broadband service, charging that they come up short when compared to what's delivered via Comcast's wired broadband services. In what's expected to be the first in a series of ads either targeting T-Mobile's service or perhaps the broader fixed wireless access (FWA) sector, Comcast's tongue-in-cheek "Vampires" ad features a family of four in a therapist's office lamenting the performance of T-Mobile's offering.